Nowadays there is a lot of competition in the real estate sector. There are a lot of real estate agencies and the market for buying and selling property is booming again.
If you want to stand out and be different from your competitors, to offer a different and attractive product to potential buyers, you definitely need to have attractive drone photography and video for your real estate in your product catalogues.
You will be able to get a different perspective and an exclusive angle of a house, hotel, villa or estate that cannot be obtained from the ground. Don’t wait any longer and consider hiring the services of a drone pilot to obtain the material we are talking about.
For the real estate sector, aerial photography and aerial video with drones has been a complete revolution.
The images we get with drones reveal to us that there are different ways of looking at things, and that like everything in life, things have different points of view.
RAW images with a high dynamic range and 4K videos taken with professional drones give us a lot of scope for photo retouching.
In photography, this translates into high resolution and high quality images, while in video, with proper editing, we can achieve productions of great cinematic beauty, highlighting the strengths and value of the property we wish to emphasise.
Drone photography for real estate is an effective way to capture graphically and reliably the structure of a property, exterior areas and common areas, so that the interested person has a comprehensive and clear impression of the property to be purchased.
A good way to show your property is through a 180º panoramic photograph or an equirectangular photograph. This photograph gives a total view of the property and the surrounding environment.
Nowadays, if a real estate agency wants to show the features and location of a property in an attractive way, the property sales catalogue must include aerial drone photography and video, if it wants to be at the forefront of a competitive market and differentiate itself from the rest.
Real estate with drones and their advantages
We clearly distinguish 3 advantages
- Best showing way. Publishing aerial images and videos taken with a drone will make your advertisement more attractive and attract the attention of that client who is still undecided about the final purchase of the property. Often the visual impression you get is more important than the specifications offered by the house itself. The first impression is the one that remains.
- Blind views. Having photographs of the interiors and exteriors of the property taken from the ground is simply essential. Imagine that your property (of which there are many in Mallorca) is on the edge of a cliff and from that side you can’t take a photo as there is no surface. The final sale may depend on that angle that without a drone you can’t photograph. You need a drone.
- Stand out from the competition. Having aerial photographs and videos taken with a drone will make your property stand out from the trivial and mundane, make it stand out and catch the attention of the viewer looking at the property advertisement.
- Security. With a drone we can inspect difficult to access structures more quickly and safely. By piloting a drone we will reach places that are difficult to access or dangerous for humans.
For real estate photography with drones, it is important to ensure that you have permission to fly in the area where you want to take the photographs and that you have a qualified and experienced drone pilot.
Javier Gómiz has a professional drone pilot’s licence from AESA as A.T.O. nº E-207 and knowledge to ask for flight permits in case they are needed.